AI-Coaching Reality Check: Your Leaders Aren’t Clicking! Or, How to avoid throwing your glamours AI-Coach initiative down into the dormant tools box

AI-coaching is everywhere. Professors, HR leaders, and L&D experts all hail it as the future of executive development, and our recent research data agrees—it's one of the fastest-growing AI use cases expected to almost double over the next two years.

Article content — Data from survey of 155 C-level and Senior Executives in HR and OD

Sounds exciting, right?

Here’s the uncomfortable truth based on user analytics: AI-coaching, as currently implemented by most vendors and buyers, often falls flat.

Shockingly, data shows that only about 40% of senior executives ever try AI coaching once, and around 5% stick with it after the first few days.

Sorry to be a bummer, If you're stepping into the AI battlefield, your first move isn’t to fall for shiny slides—it’s to get radically data-savvy and trust the numbers.

Who would be able to sign-off a deal for a solution that beyond the praise on demos and marketing materials, gets barely used by intended users?

But Why? How can executives not like that "genius", over-priced, AI coach?

The reality is simple. Many AI-coaching platforms today are more hype-driven than human-centered. Ed-tech startups race to offer these bots, capitalizing on corporate FOMO—fear of missing out on AI—rather than genuinely understanding how busy executives actually behave and make decisions.

Think about this:

Do busy executives who barely manage to answer all the emails before the day is closed, manage to regularly take time to go chat with their beloved AI-Coach? Do they skip the chance to be with their beloved ones, or just relax, after a hard day of work, for sitting on the couch and ask the AI-Coach to help them become a better delegator at work?

Seriously would you answer yes?

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In a keynote I was giving to a group of Senior Executives in one of the world's biggest producers of construction materials, I used this simple 2x2 matrix to clarify a major issue I see among many leaders and organizations when facing with the big question of these